Selling a home is one of the biggest financial decisions many people will ever make — and yet, many sellers go into the process with little more than a gut feeling when it comes to pricing. Whether you’re rushing to upgrade or just testing the market, it’s easy to fall into the trap of setting the wrong price. Some homeowners overvalue sentimental attachments, while others are so eager to move on that they price their home too low.
If you’re wondering, “Is this price too high or too low?” you’re not alone — and it’s one of the top concerns sellers raise with agents. A good first step is speaking with professionals familiar with the local market. When I decided to sell my house Campbelltown had a surprisingly wide range of listings, and a local expert helped make sense of how my home stacked up.
Getting the price right isn’t just about the number — it affects how quickly your home sells, how many offers you get, and even your final profit. Let’s break down how to tell if your home is overpriced, undervalued, or just right.
Signs Your Home May Be Overpriced
While it might be tempting to aim high “just to see what happens,” overpricing your home often backfires. Here are a few warning signs:
- No serious inquiries in the first few weeks
Most buyers today are online, and their search results are filtered by price. If your listing isn’t getting any traction, that could be a red flag. - Feedback that points to better value elsewhere
If buyers are visiting your property but choosing others, listen to what they’re saying. Comments like “great house, but we saw something better for less” are a clue. - Neighbourhood comparison doesn’t add up
A well-priced home should be in line with similar properties nearby. If recent comparable sales show a lower average, that’s worth paying attention to.
Clues That You Might Be Undervaluing It
Underpricing happens too, especially if sellers are aiming for a quick deal or feel uncertain about the process. Here’s how to spot it:
- Multiple strong offers come in fast
While it’s great to have a bidding war, too many aggressive offers in a short time might suggest you listed below true market value. - Your property has unique or high-demand features
If your home has a newly renovated kitchen, solar panels, or sits on a larger-than-average block, those add value. Don’t overlook these advantages. - Agents are surprised by the asking price
Honest feedback from multiple professionals can be helpful. If more than one says, “You could’ve asked more,” listen closely.
Tools and Strategies for Getting It Right
There’s no one-size-fits-all answer, but a few tools can help you zone in on a fair price:
- Comparative Market Analysis (CMA)
This report, usually provided by an agent, compares your home with similar ones that recently sold in your area. - Professional valuation
A licensed valuer can provide a detailed assessment based on the structure, land, and recent sales — often helpful if you’re unsure or have a unique property. - Buyer feedback
Real-time reactions during open inspections can guide price tweaks if needed, especially in slower markets.
Why Price Impacts More Than Just Offers
Price sets the tone for your entire sales campaign. Too high, and you risk stagnating. Too low, and you leave money on the table.
But more than that, price influences perception. Buyers are quick to assume that a home sitting on the market for months has “issues,” when in reality, it may have simply been priced incorrectly.
Tips Before You List
- Don’t ignore online data: Buyers are savvy — they compare listings across platforms and spot inconsistencies.
- Look at price per square metre: This gives a baseline to compare with local listings.
- Factor in emotion vs value: Your memories don’t translate into dollars — buyers are looking at functionality and aesthetics, not nostalgia.
Getting your price right is part research, part experience, and part instinct — but it’s never something to guess. Work with a trusted expert, study your local market, and be prepared to adjust based on feedback.